Downtown Olympia's holiday parade is coming back.

The LoveOly Jinglebell Parade returns on Sunday 29 November 2026, after a seven-year absence. The Olympia Downtown Alliance is bringing it back as the start of Downtown for the Holidays, a month-long holiday celebration.

Organisers expect more than 1,000 residents and visitors to take part. Local businesses, schools, nonprofits, families, performers and civic groups are all invited to march. Applications are due by 9 November.

The day at a glance

  • LoveOly Winterfest, 10 a.m. to 4 p.m., 5th Avenue and Washington Street: artisan market, free kids' activities, live local entertainment, and free hot cocoa and coffee while supplies last
  • Jinglebell Parade, 2 p.m. to 3 p.m., Cherry Street to Sylvester Park
  • Sylvester Park tree lighting, 4:30 p.m.

"It's an opportunity for friends and neighbors to connect across generations," said Desiree Freeland, Executive Director of the Olympia Downtown Alliance.