AI is no longer confined to the backstage operations of festivals. Across the UK, organisers are using artificial intelligence to support crowd monitoring, event logistics, marketing, and audience engagement. At the same time, the rise of AI-generated artwork, announcements, and music is creating new challenges around authenticity and misinformation. As festivals continue to adopt emerging technologies, the conversation is shifting from what AI can do to how it should be used responsibly. The future of festivals may depend on finding the right balance between technological innovation and the human connections that make live events special.
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